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Protecting Your Brand: Trade Mark Protection Essentials
Serena TierneySenior Consultant,
11th August 2025
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Blog
Shape of You (r Copyright)
Ed Sheeran’s ‘Shape of You’ has recently come under fire for accusations of ‘magpieing’ the song’s catchy hook from a little-known artist. These accusations will culminate in a High Court appearance later this week that will consider the relevant copyright laws. If the trial has piqued your interest in this particularly ‘shapely’ area of IP law, and you’re wondering what relevance it might have to your business, please continue reading.
15th March 2022
Insights
Caterpillars – a ‘protected (by trademark) species’?
M&S had commenced an intellectual property claim against Aldi alleging that Aldi’s caterpillar shaped cake named ‘Cuthbert’ infringes the M&S Colin the Caterpillar trademark and amounts to ‘passing off’.
21st April 2021
Igniting the Spark
Igniting The Spark with Russell IP
This month we caught up with Iain Russell, Founder of Russell IP. Iain is a patent attorney and an inventor who founded Russell IP after having been a Partner at an international IP law firm.
3rd December 2020
Blog
Ignition Law bolsters IP and commercial expertise as specialist Billy Jenks joins the team
Ignition Law have welcomed IP and commercial law specialist Billy Jenks to its team.
16th December 2019
Insights
Can we still rely on EU trademark filings to protect IP in the UK?
For companies looking to protect their brands in the UK and across Europe more generally, it was, until recently, most cost effective to register trademarks with the European Union Intellectual Property Office (EUIPO). Upon registration, the relevant intellectual property would be protected throughout the EU, including the UK.
5th December 2018
Caroline Sherrington & Helen Burt discuss trade marking and protecting brands in Tech City News
Caroline Sherrington & Helen Burt discuss trade marking and retaining ownership over the use of name and brand in Tech City News
4th May 2017