
Commercial Lawyer: Rachel Sallnow
We are delighted to welcome commercial lawyer Rachel Sallnow to the Ignition Team. She is joining as a Senior Consultant within the Commercial team.
Commercial law firm in London for UK start-ups, scale-ups and the entrepreneurially-spirited.
At Ignition Law, our commercial solicitors help businesses navigate the legal frameworks, contracts, and commercial relationships that underpin day-to-day operations. Whether you are a growing SME, a scale-up preparing to expand, or a more established mid-sized corporate organisation, we provide clear and commercially focused advice that supports your business objectives and protects your business.
Commercial decisions often come with complex legal implications. Contracts need to be robust, terms need to protect your position, and business relationships must be structured with clarity and fairness. We understand that you need more than legal documents — you need pragmatic solutions that balance risk, opportunity and growth.
Many of our lawyers have built and run their own businesses or been involved with senior management, giving us insights into the commercial challenges you face. This entrepreneurial mindset is central to our firm and underpins and shapes the commercially aligned advice we provide.
From drafting core terms and conditions to advising on technology contracts, marketing agreements, partnership structures and cross-border arrangements, our commercial law solicitors support businesses nationwide with straightforward, responsive and modern legal services.
We also advise on non-contentious intellectual property matters — including trade mark registration, brand protection, strategic IP planning and licensing — helping you safeguard and maximise the value of your commercial assets.
Our expert team can help with:
If you need commercial legal advice for your business, our team is here to help. Complete our online enquiry form and a member of our team will respond promptly.
Commercial law works best when it reflects how a business actually operates. At Ignition Law, we combine City-firm expertise with an entrepreneurial approach, meaning our advice is not only technically accurate but grounded in real commercial experience. Many of our lawyers have worked in-house, launched companies or supported high-growth organisations, giving them genuine insight into the pressures businesses face.
We work with agility — our tech-enabled, cost-effective model allows us to move quickly, communicate clearly and help you make well-informed decisions. And when you need support beyond commercial law, our wider ecosystem of partners means we can connect you with trusted experts.
We’re also committed to doing business responsibly. As one of only around 20 B Corp law firms in the UK, we prioritise ethical practice, sustainability and community impact.
If you’d like to discuss UK commercial law services, please don’t hesitate to get in touch with our expert team.
Clear terms and conditions reduce risk, prevent disputes and set expectations between you and your customers. We draft bespoke terms for goods, services, consultancy, B2B sales, B2C sales, and website/platform use. Our focus is on creating documents that are practical, enforceable and aligned with how your business actually operates.
E-commerce businesses face specific legal requirements relating to consumer rights, data protection, distance selling, returns, delivery and payment terms. We prepare compliant website terms, privacy documentation, online trading policies and customer agreements that help protect your business and build trust with customers.
Technology underpins many modern business models. We advise on platform terms, IT delivery, digital services, hosting arrangements and systems integration contracts. Our commercial solicitors ensure technology arrangements are clear, fair and future-proofed.
Supplier relationships can have a major impact on business continuity, quality and cost. We negotiate agreements that cover pricing, performance, termination rights, liability, service levels and confidentiality. From small supplier contracts to large-scale outsourcing arrangements, we help protect your commercial interests.
Reseller and introducer agreements need careful structuring around commissions, exclusivity, territory, performance obligations and termination rights. We draft and negotiate agreements that give clarity to both parties and minimise the risk of future disagreement.
Our commercial lawyers advise on technical agreements including:
Our goal is to ensure clarity around deliverables, timelines, IP ownership, payment, liability and ongoing support.
Marketing partnerships require careful agreement around deliverables, usage rights, brand guidelines, disclosure obligations, content ownership and payment terms. We draft agreements for agencies, brands, influencers and creatives to ensure campaigns run smoothly and reputational risk is managed.
Whether you are expanding the reach of your products or licensing valuable IP, we help structure agency, distribution, franchising and licensing arrangements that protect your rights and support sustainable growth.
Joint ventures can unlock major opportunities but require careful planning around ownership, contributions, IP, control, liability and exit terms. We draft and negotiate JV agreements and partnership arrangements that support long-term commercial success.
Cross-border trade introduces regulatory, contractual and logistical complexities. We advise on international sales contracts, Incoterms, risk allocation, customs considerations and supply chain documentation to help businesses trade confidently and compliantly.
Securing your IP rights early is essential to protecting the value of your brand, products and technology. We support SMEs with UK and international trade mark registrations, copyright protection, domain issues and design filings, helping you safeguard what makes your business unique. Our team handles the process end-to-end, keeping it efficient, predictable and aligned with your commercial goals.
Your IP strategy should evolve as your business scales. We advise on how best to structure, protect and commercialise your intellectual property assets — from brand development and ownership reviews to preparing for investment or expansion. Our guidance is practical and forward-thinking, helping you use your IP as a competitive advantage rather than just a compliance exercise.
As SMEs grow, so does the complexity of their IP. We carry out clear, practical IP audits to identify gaps, risks and opportunities across your portfolio, ensuring your rights are properly recorded, protected and commercially leveraged. Whether you’re preparing for a funding round or simply tightening internal processes, we make sure your IP foundations are strong.
Turning IP into revenue requires the right structure and documentation. We advise on licensing arrangements, assignments, collaborations and commercial partnerships that allow you to share, monetise or expand your IP safely. Our focus is always on clarity, protection and creating agreements that support long-term growth.
Commercial law is the area of law that governs business transactions, contracts, trading relationships and commercial activity. It ensures clarity, fairness and legal protection in day-to-day business dealings.
A commercial solicitor drafts, reviews and negotiates business contracts, advises on legal risk, ensures regulatory compliance, and helps businesses structure commercial arrangements effectively.
A commercial solicitor focuses on business contracts and trading relationships, while a corporate lawyer focuses on company structures, investments, acquisitions and governance. Many businesses require support from both disciplines.
Commercial law includes contracts, trading terms, supply agreements, technology, IP licensing, franchising, distribution, marketing arrangements, outsourcing, partnerships and e-commerce.
Commercial solicitors help with drafting and negotiating contracts, terms of business, supplier agreements, technology and SaaS contracts, marketing agreements, joint ventures, licensing and much more.
Costs depend on the complexity of the work. Ignition Law works transparently, aligning budgets with your stage of growth and avoiding unexpected cost escalation.
Professionally drafted terms reduce risk, prevent ambiguity, protect cash flow and help avoid costly disputes. Strong contracts are an investment in operational stability.
You can, but we strongly advise against relying solely on AI. AI tools cannot understand your commercial context, negotiate terms or ensure compliance. A contract that appears complete could leave serious gaps or unfavourable terms unaddressed.
If you need commercial legal advice for your business, our team is ready to help. Complete our online enquiry form and a member of our team will get back to you promptly.
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We are delighted to welcome commercial lawyer Rachel Sallnow to the Ignition Team. She is joining as a Senior Consultant within the Commercial team.

We are delighted to Welcome Emma Clough to the Ignition Team. Emma is joining as a Senior Consultant working in both the Corporate and Commercial teams. Emma is a former General Counsel with excellent experience across a range of corporate and commercial matters. She has specific expertise in relation to key growth stages for start ups and scale ups.

Holly Kelsey from our Commercial Law team worked on this deal between Levidian Nanosystems and Zero Carbon Ventures, bringing world-class carbon-reducing innovations to the Middle East
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