Serena Tierney
Senior Consultant, Ignition Law
Read some quick takeaways from the session on trade marks below:
What is a Brand?
Your brand is more than a name or logo – it’s the identity and reputation that differentiates your business in the marketplace. A strong brand builds trust, loyalty, and long-term value.
Why Trade Marks Matter:
A trade mark protects your brand name, logo, or other distinctive signs against unauthorised use. Registration grants you exclusive rights and makes enforcement far easier than relying solely on passing-off.
Company Name ≠ Brand Protection:
Registering your brand as your company name only lets you use it for your registered business. It doesn’t stop others trading under the same name. A registered trade mark is the real monopoly right.
Registration Process & Costs:
From filing with the UKIPO to final registration can take 6–9 months, allowing for examination, publication, and opposition periods. Costs vary depending on classes and searches – a single UK trade mark in one class is typically £660 plus VAT, plus UKIPO fees. Comprehensive searches are advised before filing.
What Makes a Strong Trade Mark?
Choose distinctive, allusive (not descriptive) names or logos. Avoid terms common in your industry. Ensure no similar marks exist, list goods/services precisely, and use the mark in trade exactly as registered.
Types of Marks:
- Word marks protect the wording in any format.
- Stylised word marks protect specific fonts/colours.
- Device marks protect logos and graphic elements.
Risks in Similar Names:
Even if you target a different customer segment, another party’s trade mark could still block your use – especially if their registration is under five years old or if the court sees overlap in market segments.
Investor Due Diligence:
Investors want to see clear brand asset protection – registered trade marks, consistent use, licences where relevant, and an enforcement strategy. This signals a professional, investable management team.
About Ignition Law’s Commercial Conversations series
Ignition law’s Commercial Conversations webinar series combines honest, no-fluff discussions with the power of our extensive network of experts, entrepreneurs, and industry leaders. Whether your scaling questions are legal or extend into areas like strategy, branding, or operations, we’ll connect you with the right people to help.
Our network is vast, and our commitment is simple: if we don’t have the answer, we’ll introduce you to someone who does. Designed for decision-makers ready to think bigger and act smarter, this free programme delivers insights, strategies, and connections to support every step and element of your growth journey.
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