Protecting Your Brand: Trade Mark Protection Essentials
Serena TierneySenior Consultant,
Protect your intellectual property
Our IP lawyers in London support UK start-ups, scale-ups and ambitious SMEs.
We will help you to protect and capitalise on what makes your business special: your brand, innovation and creativity.
Intellectual property rights protect more than you might realise, and extend way beyond the well-known registered rights like trade marks and patents. Whether you’re a start up, scale up or an established business, your most valuable IP assets may be the unregistered rights that arise without you knowing it.

If you’ve developed bespoke software, written website content, compiled a database or sketched out a new product design… then chances are you’ve created something that is IP-protected.
If you’re looking for an IP lawyer in London, Ignition Law can help you to understand what rights you have and how to safeguard and harness them in a practical, efficient and cost-effective way. This will help to ensure you avoid the many pitfalls of this complex, and sometimes illogical, area of law.
Our intellectual property lawyers can help you get the most out of your IP assets, whether that’s by capitalising on them through commercial transactions or identifying and protecting them to make your business more attractive to investors or buyers. If your intellectual property rights are under threat, an IP lawyer here at Ignition will work alongside our expert dispute resolution team to take swift, decisive action to defend and secure them.
Our IP lawyers provide practical and robust intellectual property guidance for start-ups, scale-ups and bigger businesses including:
Please contact us to arrange a no-obligation scoping call with an IP lawyer in London here at Ignition.
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Why Ignition Law
When it comes to intellectual property, we’re able to offer a better experience for start-ups and scale-ups because we are:
At every stage of your journey, we provide comprehensive intellectual property law advice. We’re here to make sure your IP strategy is on track from day one.
meet the Team
Our IP lawyers are among the best in the legal marketplace: flexible thinkers, tech-assisted problem solvers and a core of commercial partners whose passion and focus add immense value.
News, Insights & Resources
Serena TierneySenior Consultant,

Ed Sheeran’s ‘Shape of You’ has recently come under fire for accusations of ‘magpieing’ the song’s catchy hook from a little-known artist. These accusations will culminate in a High Court appearance later this week that will consider the relevant copyright laws. If the trial has piqued your interest in this particularly ‘shapely’ area of IP law, and you’re wondering what relevance it might have to your business, please continue reading.

M&S had commenced an intellectual property claim against Aldi alleging that Aldi’s caterpillar shaped cake named ‘Cuthbert’ infringes the M&S Colin the Caterpillar trademark and amounts to ‘passing off’.
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