
Ignition Law specialises in advising scaling companies and founder-led businesses on matters such as fund raises, founder exits, M&A and beyond, and is proud to have been involved in the UK aspects of this exciting transaction.

Ketler & Partners, member of Karanovic advised KraftPal Group on their EUR 122.9 million equity investment from Pasaca Capital Inc., a California-based private equity firm, which is one of the largest venture capital (family office) deals in Europe.
Ketler & Partners, member of Karanovic were the lead advisors, coordinating the entire deal that included the jurisdictions of Slovenia, United Kingdom, Austria, Finland and Saudi Arabia. The support included legal and tax restructuring, due diligence, drafting of contractual documentation in several jurisdictions, as well as coordination of other legal teams and foreign advisors.
The other teams include – Ignition Law covering the UK jurisdiction aspects, led by Corporate Partner Phil Robinson and Joanna Elvidge, Herbst Kinsky in Austria, Lexia in Finland. Novak Law Firm and Jerovsek&Malis represented some of the minority owners, whereas KP Advisory covered aspects of the financial side, and finally Good Faith provided post transaction advisory.
KraftPal boasts an environmentally friendly and sustainable corrugated cardboard pallet that exceeds existing international logistics performance standards at a fraction of the weight (and cost) of a traditional wood pallet. KraftPal’s automated mass-production manufacturing process allows it quickly to deliver fully sanitized, customizable pallets at scale.
We are excited about KraftPal’s innovative corrugated pallets and what they will do to facilitate more cost-effective and sustainable solutions in this industry. At Pasaca, we aim to invest in transformative technologies that significantly impact and improve existing industry norms. We are therefore pleased to invest into KraftPal and accelerate its global production capacity. This will undoubtedly cause a fundamental transformation in the way the world transports and stores goods and materials.
Dr. Charles Huang, Chairman of Pasaca
Our pallets can replace up to 30% of the wooden pallets entering the market each year. We’re honored to attract this investment, which is the largest ever in this industry. This investment demonstrates Pasaca’s confidence and support of our vision of the future of the pallet industry and allows us immediately to scale up our production capacity in Europe and North America. We are excited about what we’ll accomplish over the next several months, and also what we will do to revolutionize this industry forever.”
Gregor Brajovic, CEO of KraftPal
About KraftPal Technologies
Formed in 2012 and operating today across Europe and the Middle East, KraftPal utilizes a high-speed automated system to manufacture durable, lightweight, and recyclable corrugated pallets. Its mission is to improve performance, cost, sustainability, and efficiency in the way companies transport and store goods. www.kraftpal.com
About Pasaca Capital, Inc
Pasaca Capital Inc. is a California-based private equity investment firm focused on innovative technologies and products that improve the human condition. With a focus on medical devices, pharmaceuticals, TMT, industrial & automation, and food sectors, Pasaca portfolio companies including, Innova Medical Group, Inc, Sweegen Inc, Meepo Inc., ATL Group Ltd, ASOCS, Caton Technology, and others, operate globally. www.pasacacapital.com