Lauren Long

Managing Associate





What do you do for your clients at Ignition Law?

I assist clients with all things corporate: be it mergers and acquisitions, joint ventures, fundraises or anything else – from lone entrepreneurs incorporating their first company and embarking on a seed funding round, to more established businesses raising capital. I also advise on general commercial agreements.

What gets me out of bed in the morning

A desire to learn something new every day. It is a great privilege to work with talented colleagues and clients who are creative and passionate about their work, about building a business and helping it grow.

An entrepreneur I admire

An entrepreneur I admire is Anita Roddick, founder of the Body Shop, who took on the giants of the beauty industry in an unorthodox fashion by selling simple, ethical, quality, ‘no frills’ cosmetics. She believed that business could be fun and a powerful force for good and as such, she was a very (very) early adopter of ethical and environmentally conscious business models, using her business as a vehicle to campaign for animal rights and fair trading.

What would you put on your Ignition Law playlist or bookshelf?

I really rate Start-Up Stories from the Financial Times. It’s a series of case studies and conversations with entrepreneurs about how they built their businesses and the challenges and pitfalls along the way. Unfortunately, there are no new episodes, but it remains a real treasure trove of advice and the podcast equivalent of surrounding yourself with successful people – it’s really excellent. Also, if the negotiating table isn’t your natural habitat, Smart Negotiating by James Freund is an essential one for the bookshelf.

A social cause I care about is….

Tackling homelessness. I consider it an indictment of our social welfare system that we cannot provide shelter and other support for some of the most vulnerable people in our society.

Fine Print

Key practices

Corporate & Commercial Law; Energy

Education and training

BPP Law School (LPC); Université Paris 1 – Panthéon-Sorbonne (Master 1 French and English Law); King’s College London (LLB Law and French Law)


Herbert Smith Freehills LLP (London and Moscow)

Other Interests

Archaeology, drumming, live music, cycling

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