Screenshot 2026-09-29 at 11.14.32

Abby Winkworth

Fractional Head of Growth

Phone: 

Abby is Ignition’s Head of Growth, working with the leadership team on the firm’s growth strategy, strategic partnerships and inorganic growth.

She has more than 25 years’ experience in senior leadership, operational and consulting roles across the legal, accountancy and wider professional services sectors. Her work focuses on turning strategy into practical, measurable growth – including client development and cross-selling, acquisitions and integration, operating model design, technology and CRM.

Fine Print

Relevant experience includes

    • Principal Consultant and Director of Ambire Advisory, advising law firms and other professional services businesses on growth, value creation and transformation.
    • Previous senior leadership roles with JMW Solicitors, IBB Law and Deloitte.
    • Chair of the Law Society Leadership & Management Section, contributing to the profession’s thinking on leadership, management and law firm performance.
    • Co-founder and Director of The COOL Network, a peer network for senior law firm operational leaders, and Trustee of The Good Impact Group, which provides marketing support to organisations in the third sector.

Education

Abby’s first degree was in Stage Management and Design at the Royal Welsh College of Music & Drama. She subsequently completed a Master’s in Business Administration at Kingston Business School and a Postgraduate Diploma in Marketing with the Chartered Institute of Marketing.

More About Abby

Year joined Ignition: 2026

Social cause I care about:
Abby is a trustee of The Good Impact Group, which provides marketing support to organisations in the third sector.

My favourite place:
Hay-on-Wye – and not just during the festival.

My favourite book:
Impossible to choose. There are far too many.

Alternative career:
Abby has always wanted to own a shop in Hay-on-Wye that exclusively sells cushions with pictures of cats on them.

Most used tech:
Her Kindle. It contains thousands of books and she rarely goes anywhere without it.