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Alex McPherson | Ignition Law

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Bill Cogan | Ignition Law

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Robert Stevenson | Ignition Law

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Lisa Booth | Ignition Law

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Cath Bell | Ignition Law

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Helen Lucas | Ignition Law

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Adam Brodie | Ignition Law

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Tim Herbert | Ignition Law

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Michael Hornsey | Ignition Law

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Helen Gill | Ignition Law

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Sally Johnston | Ignition Law

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Andrea Ward | Ignition Law

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Lisa Charles | Ignition Law

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Chris Parker | Ignition Law

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Lauren O’Sullivan | Ignition Law

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Elisabeth Davies | Ignition Law

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David

Farquharson

Founder

David Farquharson

Founder

What gets me out of bed in the morning

Meeting great people and working with them. Part of our vision with Ignition was, so far as possible, to work with great people (and by that I mean brave and passionate, with great ideas). We have been fortunate to come across so many of them already. It’s a total privilege to spend time with them, learn about their businesses and, hopefully, impart some of our own wisdom along the way.

An entrepreneur I admire

I work with entrepreneurs, who I would describe as ‘change agents’ (in the best sense of that phrase!). Someone who, if the status quo isn’t delivering, has the bravery to take personal risks and to change things for the good of the community and, consequently, themselves. It has to be that way around and there are many I could mention. People like Rosa Parks, Nicholas Winton or the self-educated first tech entrepreneur, Thomas Edison, who fought through significant adversity to achieve so much.

The fine print

  • Key practices: Corporate & Commercial, Employment
  • Education and training: University of Nottingham (BSc Psych), College of Law
  • Legal roles: Herbert Smith Freehills, Osborne Clarke, Swan Turton
  • Speaking roles: Regular guest lecturer to the MBA Class at the London Business School; panellist at the Said Business School, Oxford
  • Memberships: TechLondon Advocates; Hospital Club
  • Other interests: Chairman of Africat UK and Board Member of Africat Namibia – a charity focusing on conservation, education and community enhancement

Alex

McPherson

Founder

Alex McPherson

Founder

What gets me out of bed in the morning

Variety, learning and overcoming all manner of challenges in a highly commercial way for clients that I care about deeply.

I hugely enjoy the close proximity to clients and delivering legal advice in a way that has a “can do” approach. Our advice has to be realistic, but is highly pragmatic and commercial. It adds huge value, which is hugely fulfilling and stimulating!

An entrepreneur I admire

A cliché maybe, but it has to be Richard Branson; the ability to see a huge opportunity and then drive momentum towards it – break rules, effect change and go against the grain.

I hugely relate to the concept of ethical business and millennial values in entrepreneurs; Branson has, in effect, been championing these concepts for some years now, before they were well defined and in vogue.

The fine print

  • Key practices: Corporate & Commercial
  • Education: Oxford University (MA Hons), BPP and Nottingham Law Schools
  • Legal roles: Freshfields Bruckhaus Deringer and Hogan Lovells (10 years’ experience)
  • Client secondments: Goldman Sachs, ExxonMobil and Tesco
  • Organisations: Fellow of the RSA, Member of LexisNexis Corporate Content Board, Member of Tech London Advocates and panelist at the Saïd Business School, Oxford
  • Awards and nominations: CSR Programme of the Year Award at the Legal Business Awards; Best Contribution by an Individual at the LawWorks Awards
  • Other interests: Founder of www.sucedo.com, a leading online portal for university education, and founder of various successful (and less successful!) start-ups and SMEs

Bill

Cogan

Senior Consultant

Bill Cogan

Senior Consultant

What gets me out of bed in the morning

The opportunity to work alongside colleagues who are challenging how legal services have historically been provided. This approach resonates with our clients, who are very often taking the same approach in their industries. This is what makes Ignition a unique proposition for both our team and our clients.

An entrepreneur I admire

My sisters have shown me from a young age what is involved in running successful businesses across different sectors. Seeing first hand the determination and sheer hard work required was a great insight into what it takes to bring a business from an idea to a fully functioning profitable organisation.

The fine print

  • Key practices: Corporate & Commercial
  • Education and training: University of California, Berkeley (LLM), University College Dublin (BBLS), dual qualified English solicitor and New York attorney, Royal Bank of Scotland, PetroSaudi International
  • Speaking Roles: KPMG Tech City Crawl
  • Other interests and Memberships: MassChallenge Judge, Tech London Advocates, Irish International Business Network Future Leaders Programme

Robert

Stevenson

Consultant

Robert Stevenson

Consultant

What gets me out of bed in the morning

Entrepreneurs have a lot on their plate. Whether you are raising finance, hiring your first employee or entering into a key commercial contract, it is easy to get bogged down in jargon and unimportant issues, only to miss the key points on which your energies should have been focused. I am passionate about working with entrepreneurs to identify and focus on the key points that matter most to their business.

An entrepreneur I admire

There are too many to list. If I have to pick one, it would be John Mackey, co-CEO of Whole Foods. Over the course of more than 35 years, he has grown Whole Foods from a small health food store into an international business that employs more than 90,000 team members and has extraordinary brand strength.

The fine print

  • Key practices: Corporate & Commercial
  • Education and training: Oxford (MChem), BPP Law School, Hogan Lovells (Corporate Finance, M&A)
  • Client secondments: SABMiller, BNP Paribas, Barclays
  • Other interests: Co-founder of a digital healthcare company, iPrimaryCare, and one of the UK’s first virtual medical practices, www.hellopronto.com; MassChallenge Judge

Lisa

Booth

Senior Counsel

Lisa Booth

Senior Counsel

What gets me out of bed in the morning

Coffee, a sunny morning and the intention to go out for a pre-work run will generally do it but otherwise the challenge of helping a client work though a difficult situation when faced with a tight deadline can be very compelling.

An entrepreneur I admire

I most admire the entrepreneurs I have worked with who have had the drive to make their visions succeed despite what initially appeared to be huge obstacles. I live in Berlin, where the start-up scene is increasingly exciting and I am particularly impressed by the young women entrepreneurs I meet who have had the focus and courage to press ahead with their ideas and create their own unique business environments.

The fine print

  • Key practices: Corporate & Commercial
  • Education and training: University of Oxford (BA Hons Jurisprudence), College of Law, Chester
  • Legal roles: CMS Cameron McKenna LLP (London and Moscow offices), Paul Hastings LLP, Starr & Partners LLP (co-founder and partner)
  • Other interests: Non-executive director, Jupiter US Smaller Companies PLC

Cath

Bell

Operations Director

Cath Bell

Operations Director

What gets me out of bed in the morning

In the literal sense it’s two dogs jumping on the bed, normally before the radio alarm goes off, but in terms of work it’s because I love being part of a great team. Having worked in large firms before I much prefer the small business mentality, everything you do matters and the sense of excitement of seeing a business grow is contagious.

An entrepreneur I admire

Jo Malone and not just because I love her perfume. She set up her business from her kitchen table and turned it into a multi-million pound company. Breaking into that industry must have been so difficult yet she stuck at it, focused on quality and created a wonderful brand that is recognised not only by the packaging, but by smell – how cool is that. Having sold the company to Estee Lauder in 1999, she survived cancer and has now launched her second brand ‘Jo Loves’ - started again from her kitchen table.

The fine print

Education: Bolton University (BA Hons Business Studies)

Other interests: Writing, my novel ‘Angel of Baker Street’ was the number 1 best seller on Amazon’s Kindle Thriller list for a wonderful 4 days.

Helen

Lucas

Counsel

Helen Lucas

Counsel

What gets me out of bed in the morning

Apart from my toddler…….the opportunity to combine using my brain with family life on a daily basis.

An entrepreneur I admire

There are lots of inspirational entrepreneurs that I have come across in my personal life and through work. I particularly admire the mumpreneurs working on their iPhones whilst feeding babies and playing with their toddlers. Without being too gushing I would also have to mention my husband who took the very brave decision to set up a business from scratch over the last year and is already a huge success, at least in my eyes.

The fine print

  • Key practices: Property
  • Education and training: University of Oxford (Ba hons), BPP Law School London
  • Legal Roles: Allen & Overy, Boodle Hatfield LLP
  • Other interests: Swimming, yoga, running.

Adam

Brodie

CFO

Adam Brodie

CFO

What gets me out of bed in the morning

Challenge, variety and working in a fantastic team at Ignition Financial and Ignition Law. No two days are ever remotely the same. It is rewarding removing entrepreneurs’ pain points, so they can invest their time on the business rather than in it.

An entrepreneur I admire

James Watt and Martin Dickie. BrewDog thrives by thinking and acting differently in an old, established industry dominated by a handful of global brewers. Brew Dog’s founders are fiercely protective and loyal to their local roots, values and principles. Phenomenal success has followed.

The fine print

  • ​Education and training: Oxford University (MA) and PwC London (ACA).
  • Prior roles: CFO, Valexa Technologies, a B2B SaaS FinTech business. Adam was recruited to Valexa to help grow the business and lead the strategic exit. Prior to this he worked as an M&A advisor in the FMCG sector, having previously qualified as a chartered accountant with PwC in London.
  • Deal Experience: Led the strategic exit of Valexa Technologies to Solera Holdings Inc., a $4 billion NYSE technology group. Worked on 15 strategic exits and acquisitions in the UK, Europe, the US and Asia.
  • Interests: Running, Rugby, (social!) Touch Rugby and periodically attempting to learn Spanish.

Tim

Herbert

Senior Counsel

Tim Herbert

Senior Counsel

What gets me out of bed in the morning

Normally, my wife telling me I have to go to our local cross-fit class. But otherwise, the hope of making a difference to someone’s life, even in a small way, that day. Ideally, a positive one.

An entrepreneur I admire

I’m always in awe of anyone who is prepared to take such large risks in hope of reward. It’s very rare, in an enterpreneur’s world, to hear the words “That’s safe. No-one can take that away from you”. It takes a lot of guts to have a vision and then make it real, against a background of potentially losing everything.

The fine print

  • Key practices: Corporate & Commercial
  • Education and training: Oxford University - Law (M.A. (Oxon)); Oxford Institute of Legal Practice (Diploma in Legal Practice (Merit)); Herbert Smith (London & Hong Kong), Jones Day (London), Freehills (Sydney), Coudert Brothers (Sydney), LeeSalmonLong (Auckland). Now barrister sole based in Auckland.
  • Legal roles: Tim is admitted and practices as a solicitor in England & Wales and a barrister in New Zealand. He is also admitted as a solicitor and barrister in New South Wales, Australia.
  • Other interests: Tim is an football (Watford) and cricket fan, and serves on his local cricket club’s junior committee. He also takes up small acting roles, most recently appearing for a matter of seconds in New Zealand’s highest grossing movie of all time.

Michael

Hornsey

Counsel

Michael Hornsey

Counsel

What gets me out of bed in the morning

I love building cool things with cool people. Entrepreneurs have an infectious enthusiasm and there’s nothing more rewarding than joining a passionate founder on their journey. It’s great that we’re part of the London start-up scene ourselves. It means we “get it” and can become integral to our clients’ teams.

An entrepreneur I admire

I’m impressed by Jack Ma, founder of Chinese e-commerce company Alibaba. He’s very open about his initial failure and the importance of grit and resilience. I think his advice “before you turn 30 years old, follow somebody” is useful for millennials. I also admire social entrepreneurs like Muhammad Yunus who, in setting up micro-finance institution Grameen Bank, proved that business models at the base of the pyramid can be profitable while having systematic social impact. There are lots more – I enjoy reading books like Ben Horowitz’s ‘The Hard Thing About Hard Things’, Eric Ries’ ‘The Lean Start-Up’ and ‘The Challenger Sale’ by Matthew Dixon.

The fine print

  • Key practices: Corporate & Commercial
  • Education and training: University of Cambridge (MA English Hons), BPP Law School
  • Legal roles: Hogan Lovells
  • Other interests: Social Enterprise and Charities; Education; Healthcare; and Anthropology

Helen

Gill

Counsel

Helen Gill

Counsel

What gets me out of bed in the morning

Firstly coffee! Then it is usually, in the winter, the call of the ski slopes or in summer, the sound of the local wildlife and the thought of going for a long run through the mountainous trails in Val d’Isere. Otherwise, it is the ability to be able to help a client find a solution to their problem and make their life easier.

An entrepreneur I admire

My parents started their business with one pharmacy which they bought when I was 4 years old. Through sheer hard work and determination, I saw their business grow and grow over the years to become a successful pharmacy group in North Yorkshire. This set the tone for the drive that I have to succeed in my career, whether that be as a lawyer (having worked at some of the most prestigious law firms across the globe) or whether that be starting my own business with my fiance and watching it develop into one of the most trusted companies in our area.

The fine print

  • Key practices: Finance, Corporate & Commercial
  • Education and training: University of Nottingham (Law LLB) and Nottingham Law School, dual qualified English solicitor and New York attorney
  • Legal Roles: Freshfields Bruckhaus Deringer LLP, O’Melveny & Myers LLP, Linklaters LLP, Barclays Bank PLC and The Bank of Tokyo-Mitsubishi UFG, Ltd (12 years’ experience)
  • Client secondments: Goldman Sachs International, Alcentra Limited and Babson Capital
  • Other Interests: Founder and owner of SnowDrone Transfers - now one of the largest transfer companies in the Tarentaise area of the French Alps.

Sally

Johnston

Managing Associate

Sally Johnston

Managing Associate

What gets me out of bed in the morning

Working with clients who are doing fascinating and often ground-breaking things that they are passionate about, alongside colleagues who want to enjoy themselves whilst they’re at work. The combination makes for a brilliantly collaborative and engaging environment.​

An entrepreneur I admire

Jo Malone. From humble beginnings she combined creativity and determination to achieve huge success, and reminds me of the bravery it takes to go it alone. Hopefully at Ignition we can help de-mystify some of the commercial and legal complexities that entrepreneurs in such a position might face.​

The fine print

  • Key practices: Corporate & commercial
  • Education and training: University of Nottingham (BA Hons), Nottingham Law School, BPP
  • Legal roles: Herbert Smith Freehills (London, Moscow and Sydney)
  • Client secondments: Tabcorp (Sydney)
  • Other interests: Interested in corporate social responsibility, and a keen skier and cyclist

Andrea

Ward

Managing Counsel

Andrea Ward

Managing Counsel

What gets me out of bed in the morning

Having plans and the sense of achievement from getting things done. There are never enough hours in the day, but I enjoy the challenges of work and home life and do my best to keep all the plates spinning! An old school-teacher of mine once told me that if you don’t learn something new every day, it’s a day wasted and I live by that advice. Like my new clients and colleagues, I am always busy, but I love the opportunities at Ignition to get actively involved in new projects, use existing skills and develop new ones. I added data protection to my employment law skillset 10 years ago and became CIPP/E qualified, before it became fashionable. Now that GDPR is a reality, I am pleased to be able to help clients with the changes in the law.

An entrepreneur I admire

Anita Roddick, founder of The Body Shop. As a female entrepreneur, Anita was way ahead of the competition, had shops in almost every major town and city, and was a real role model for girls and young women, when I was growing up. No Saturday was complete without a trip to The Body Shop, for a new cherry lip-balm or Japanese Washing Grains, and business boomed accordingly. It was good to know that her products were ethically sourced and not tested on animals, but moreover that it was possible to build a hugely successful, international beauty business on such idealistic foundations. To be honest, I admire anyone who has the vision and strength of character to set up their own business and make a success of what they do.

The fine print

  • Key practices: Employment and Data Protection/Privacy
  • Education and Training: The University of Manchester LLB (Hons) College of Law (Store Street, London) and CIPP/E (IAPP Europe data protection qualification).
  • Work: Kennedys, Hogan & Hartson, Hogan Lovells, McGuireWoods London LLP
  • Speaking Roles: GDPR Summit Series and IAPP
  • Memberships: Employment Lawyers Association (ELA), International Association of Privacy Professionals (IAPP)
  • Other interests: Running: I ran the Great North Run for the first time last year, in a decent time and have since joined my local running club, where I compete in cross country, 10k and half marathon events. I also really enjoy antiques hunting and finding a home for ‘new’ items of furniture.

Lisa

Charles

Compliance Adviser

Lisa Charles

Compliance Adviser

What gets me out of bed in the morning

Ironically, its knowing that I can help others get a good nights’ sleep! I was a practicing solicitor for 10 years before moving on to compliance, so I know first-hand how hectic things can get and that compliance can be a constant worry. I’m a bit of a perfectionist at heart and I like helping others put in place good systems and policies whilst also simplifying the maze of compliance.

An entrepreneur I admire

I particularly admire people who have come from humble beginnings who have had the vision to run with a new idea or concept. Laura Ashley is one that stands out, and not because I am a particular fan of her signatory flowery fabric! I was bought up not far from Laura Ashley’s first factory in Carno and it always stood out in such a rural setting. The fact that she began printing fabric from her kitchen table and built a successfully business whilst also bringing up 4 young children is particularly inspiring.

The fine print

  • Key practices: Compliance and Risk Management
  • Education and Training: University of Wales Aberystwyth (LLB), Cardiff Law School (LPC)
  • Other interests: Music, traveling and keeping fit (when I get a chance!)

Chris

Parker

Counsel

Chris Parker

Counsel

What gets me out of bed in the morning

Usually some kind of brutal fitness class to get the blood flowing, followed by a strong black coffee. Then it’s the thrill of supporting and protecting my clients, whether that’s getting a deal across the line, helping them to find a solution to a problem or making sure their rights are protected. With over a decade of hands on experience of working in the television and advertising industries, I love that I now get to work with clients from all creative sectors. There is never a dull day, meaning every day is different. I love that my role allows me to be flexible to my clients’ needs. Variety is the spice of life!

An entrepreneur I admire

An entrepreneur I admire is the late Richard Hopkins. Not your typical entrepreneur but a television executive who knew how to spot a good show and get a commissioner to make it. He taught me how tenacity is so important for business. If at first you fail, evaluate, adapt and try again (and again, and again). He applied this strategy when trying to get Strictly Come Dancing commissioned. He was rebuffed time and time again, until he changed tact in the commissioning room by taking two ballroom dancers in with him; who duly dragged the commissioner from her seat and whisked her off her feet. The show was then commissioned that same day. Richard believed in what he was selling and was not going to take no for an answer!

The fine print

  • Key practices: Media & Entertainment, Commercial, Employment, Commercial Litigation
  • Education and Training: University of London (LLB Hons), BPP Law School (London)
  • Legal Roles: Clintons Solicitors, Film Finances Inc,
  • Other interests: Travelling, running, yoga.

Lauren

O’Sullivan

Counsel

Lauren O’Sullivan

Counsel

What gets me out of bed in the morning

I work remotely and travel often. Wherever I am in the world, I love seeking out a co-working space to base myself for the day. There’s something about being surrounded by entrepreneurs and change makers which cultivates a nourishing working environment for me. I learn something new every day and it really ignites my productivity levels and creative spark. So far, Bali has my favourite co-working spaces; think green rice fields, bamboo and beanbags! Also, wherever I am, the smell of good coffee definitely does the trick!”

An entrepreneur I admire

Peta Kelly, for paving the way for the millennial generation in conscious leadership and for the success she has created aligned with her values. Peta’s new book “Earth is Hiring” is an awesome read (I couldn’t put it down) if you’re interested to know more.

The fine print

  • Key practices: Property Dispute resolution, Commercial Dispute Resolution, Commercial Contracts
  • Education and Training: College of Law York (LPC), University of Leeds (Law LLB)
  • Legal Roles: Pinsent Masons LLP (Property Dispute Resolution Specialist), Bamford Legal Engineering Limited (Legal Engineer AKA coder)
  • Other interests: Conscious living and giving – I currently support a Balinese project teaching local children English and eco-matters. My business as a life and success coach – helping people do what they love, in a way they love. I’m a qualified yoga teacher and meditation advocate and, because life is about balance, I also love boot camp style workouts, running and surfing. I have a keen interest in techy developments in the legal world – excited to see where it’s going!

Elisabeth

Davies

Paralegal

Elisabeth Davies

Paralegal

What gets me out of bed in the morning

The variety and challenges of life – the fact that there is always something new to try, something new to learn. I love getting to know and understand our clients and hearing about how they are doing things differently. If there’s a fry up and some coffee on the go that usually helps too…

An entrepreneur I admire

I have huge admiration for anyone who takes a personal risk to build something that has a positive impact on others. Three friends of mine from University started their own charity in 2013 whilst still studying. This took incredible dedication, resilience and vision. The charity runs summer camps for high ability kids from underprivileged areas in Oxford and London. Due to the founders’ determination and ability to adapt, the camps have had a material and positive impact, and the charity has grown impressively to date. They took their idea about what would make a positive difference and they made it happen!

The fine print

  • Education and Training: International Baccalaureate, Colchester Sixth Form College; Politics, Philosophy and Economics (Hons) at the University of York; Graduate Diploma in Law at City, University of London.
  • Voluntary Work: Legal Volunteer, Refugee Legal Centre, Chios, Greece; Volunteer Representative, School Exclusion Project, London; Manager, Camp Leader and Camp Mentor, Lauriston Lights, London.
  • Other interests: Classical ballet; commercial dance; skiing; fundraising; sporting challenges; events organisation.
  • David Farquharson

    Founder

    What gets me out of bed in the morning

    Meeting great people and working with them. Part of our vision with Ignition was, so far as possible, to work with great people (and by that I mean brave and passionate, with great ideas). We have been fortunate to come across so many of them already. It’s a total privilege to spend time with them, learn about their businesses and, hopefully, impart some of our own wisdom along the way.

    An entrepreneur I admire

    I work with entrepreneurs, who I would describe as ‘change agents’ (in the best sense of that phrase!). Someone who, if the status quo isn’t delivering, has the bravery to take personal risks and to change things for the good of the community and, consequently, themselves. It has to be that way around and there are many I could mention. People like Rosa Parks, Nicholas Winton or the self-educated first tech entrepreneur, Thomas Edison, who fought through significant adversity to achieve so much.

    The fine print

    • Key practices: Corporate & Commercial, Employment
    • Education and training: University of Nottingham (BSc Psych), College of Law
    • Legal roles: Herbert Smith Freehills, Osborne Clarke, Swan Turton
    • Speaking roles: Regular guest lecturer to the MBA Class at the London Business School; panellist at the Said Business School, Oxford
    • Memberships: TechLondon Advocates; Hospital Club
    • Other interests: Chairman of Africat UK and Board Member of Africat Namibia – a charity focusing on conservation, education and community enhancement
  • Alex McPherson

    Founder

    What gets me out of bed in the morning

    Variety, learning and overcoming all manner of challenges in a highly commercial way for clients that I care about deeply.

    I hugely enjoy the close proximity to clients and delivering legal advice in a way that has a “can do” approach. Our advice has to be realistic, but is highly pragmatic and commercial. It adds huge value, which is hugely fulfilling and stimulating!

    An entrepreneur I admire

    A cliché maybe, but it has to be Richard Branson; the ability to see a huge opportunity and then drive momentum towards it – break rules, effect change and go against the grain.

    I hugely relate to the concept of ethical business and millennial values in entrepreneurs; Branson has, in effect, been championing these concepts for some years now, before they were well defined and in vogue.

    The fine print

    • Key practices: Corporate & Commercial
    • Education: Oxford University (MA Hons), BPP and Nottingham Law Schools
    • Legal roles: Freshfields Bruckhaus Deringer and Hogan Lovells (10 years’ experience)
    • Client secondments: Goldman Sachs, ExxonMobil and Tesco
    • Organisations: Fellow of the RSA, Member of LexisNexis Corporate Content Board, Member of Tech London Advocates and panelist at the Saïd Business School, Oxford
    • Awards and nominations: CSR Programme of the Year Award at the Legal Business Awards; Best Contribution by an Individual at the LawWorks Awards
    • Other interests: Founder of www.sucedo.com, a leading online portal for university education, and founder of various successful (and less successful!) start-ups and SMEs
  • Bill Cogan

    Senior Consultant

    What gets me out of bed in the morning

    The opportunity to work alongside colleagues who are challenging how legal services have historically been provided. This approach resonates with our clients, who are very often taking the same approach in their industries. This is what makes Ignition a unique proposition for both our team and our clients.

    An entrepreneur I admire

    My sisters have shown me from a young age what is involved in running successful businesses across different sectors. Seeing first hand the determination and sheer hard work required was a great insight into what it takes to bring a business from an idea to a fully functioning profitable organisation.

    The fine print

    • Key practices: Corporate & Commercial
    • Education and training: University of California, Berkeley (LLM), University College Dublin (BBLS), dual qualified English solicitor and New York attorney, Royal Bank of Scotland, PetroSaudi International
    • Speaking Roles: KPMG Tech City Crawl
    • Other interests and Memberships: MassChallenge Judge, Tech London Advocates, Irish International Business Network Future Leaders Programme
  • Robert Stevenson

    Consultant

    What gets me out of bed in the morning

    Entrepreneurs have a lot on their plate. Whether you are raising finance, hiring your first employee or entering into a key commercial contract, it is easy to get bogged down in jargon and unimportant issues, only to miss the key points on which your energies should have been focused. I am passionate about working with entrepreneurs to identify and focus on the key points that matter most to their business.

    An entrepreneur I admire

    There are too many to list. If I have to pick one, it would be John Mackey, co-CEO of Whole Foods. Over the course of more than 35 years, he has grown Whole Foods from a small health food store into an international business that employs more than 90,000 team members and has extraordinary brand strength.

    The fine print

    • Key practices: Corporate & Commercial
    • Education and training: Oxford (MChem), BPP Law School, Hogan Lovells (Corporate Finance, M&A)
    • Client secondments: SABMiller, BNP Paribas, Barclays
    • Other interests: Co-founder of a digital healthcare company, iPrimaryCare, and one of the UK’s first virtual medical practices, www.hellopronto.com; MassChallenge Judge
  • Lisa Booth

    Senior Counsel

    What gets me out of bed in the morning

    Coffee, a sunny morning and the intention to go out for a pre-work run will generally do it but otherwise the challenge of helping a client work though a difficult situation when faced with a tight deadline can be very compelling.

    An entrepreneur I admire

    I most admire the entrepreneurs I have worked with who have had the drive to make their visions succeed despite what initially appeared to be huge obstacles. I live in Berlin, where the start-up scene is increasingly exciting and I am particularly impressed by the young women entrepreneurs I meet who have had the focus and courage to press ahead with their ideas and create their own unique business environments.

    The fine print

    • Key practices: Corporate & Commercial
    • Education and training: University of Oxford (BA Hons Jurisprudence), College of Law, Chester
    • Legal roles: CMS Cameron McKenna LLP (London and Moscow offices), Paul Hastings LLP, Starr & Partners LLP (co-founder and partner)
    • Other interests: Non-executive director, Jupiter US Smaller Companies PLC
  • Cath Bell

    Operations Director

    What gets me out of bed in the morning

    In the literal sense it’s two dogs jumping on the bed, normally before the radio alarm goes off, but in terms of work it’s because I love being part of a great team. Having worked in large firms before I much prefer the small business mentality, everything you do matters and the sense of excitement of seeing a business grow is contagious.

    An entrepreneur I admire

    Jo Malone and not just because I love her perfume. She set up her business from her kitchen table and turned it into a multi-million pound company. Breaking into that industry must have been so difficult yet she stuck at it, focused on quality and created a wonderful brand that is recognised not only by the packaging, but by smell – how cool is that. Having sold the company to Estee Lauder in 1999, she survived cancer and has now launched her second brand ‘Jo Loves’ - started again from her kitchen table.

    The fine print

    Education: Bolton University (BA Hons Business Studies)

    Other interests: Writing, my novel ‘Angel of Baker Street’ was the number 1 best seller on Amazon’s Kindle Thriller list for a wonderful 4 days.

  • Helen Lucas

    Counsel

    What gets me out of bed in the morning

    Apart from my toddler…….the opportunity to combine using my brain with family life on a daily basis.

    An entrepreneur I admire

    There are lots of inspirational entrepreneurs that I have come across in my personal life and through work. I particularly admire the mumpreneurs working on their iPhones whilst feeding babies and playing with their toddlers. Without being too gushing I would also have to mention my husband who took the very brave decision to set up a business from scratch over the last year and is already a huge success, at least in my eyes.

    The fine print

    • Key practices: Property
    • Education and training: University of Oxford (Ba hons), BPP Law School London
    • Legal Roles: Allen & Overy, Boodle Hatfield LLP
    • Other interests: Swimming, yoga, running.
  • Adam Brodie

    CFO

    What gets me out of bed in the morning

    Challenge, variety and working in a fantastic team at Ignition Financial and Ignition Law. No two days are ever remotely the same. It is rewarding removing entrepreneurs’ pain points, so they can invest their time on the business rather than in it.

    An entrepreneur I admire

    James Watt and Martin Dickie. BrewDog thrives by thinking and acting differently in an old, established industry dominated by a handful of global brewers. Brew Dog’s founders are fiercely protective and loyal to their local roots, values and principles. Phenomenal success has followed.

    The fine print

    • ​Education and training: Oxford University (MA) and PwC London (ACA).
    • Prior roles: CFO, Valexa Technologies, a B2B SaaS FinTech business. Adam was recruited to Valexa to help grow the business and lead the strategic exit. Prior to this he worked as an M&A advisor in the FMCG sector, having previously qualified as a chartered accountant with PwC in London.
    • Deal Experience: Led the strategic exit of Valexa Technologies to Solera Holdings Inc., a $4 billion NYSE technology group. Worked on 15 strategic exits and acquisitions in the UK, Europe, the US and Asia.
    • Interests: Running, Rugby, (social!) Touch Rugby and periodically attempting to learn Spanish.
  • Tim Herbert

    Senior Counsel

    What gets me out of bed in the morning

    Normally, my wife telling me I have to go to our local cross-fit class. But otherwise, the hope of making a difference to someone’s life, even in a small way, that day. Ideally, a positive one.

    An entrepreneur I admire

    I’m always in awe of anyone who is prepared to take such large risks in hope of reward. It’s very rare, in an enterpreneur’s world, to hear the words “That’s safe. No-one can take that away from you”. It takes a lot of guts to have a vision and then make it real, against a background of potentially losing everything.

    The fine print

    • Key practices: Corporate & Commercial
    • Education and training: Oxford University - Law (M.A. (Oxon)); Oxford Institute of Legal Practice (Diploma in Legal Practice (Merit)); Herbert Smith (London & Hong Kong), Jones Day (London), Freehills (Sydney), Coudert Brothers (Sydney), LeeSalmonLong (Auckland). Now barrister sole based in Auckland.
    • Legal roles: Tim is admitted and practices as a solicitor in England & Wales and a barrister in New Zealand. He is also admitted as a solicitor and barrister in New South Wales, Australia.
    • Other interests: Tim is an football (Watford) and cricket fan, and serves on his local cricket club’s junior committee. He also takes up small acting roles, most recently appearing for a matter of seconds in New Zealand’s highest grossing movie of all time.
  • Michael Hornsey

    Counsel

    What gets me out of bed in the morning

    I love building cool things with cool people. Entrepreneurs have an infectious enthusiasm and there’s nothing more rewarding than joining a passionate founder on their journey. It’s great that we’re part of the London start-up scene ourselves. It means we “get it” and can become integral to our clients’ teams.

    An entrepreneur I admire

    I’m impressed by Jack Ma, founder of Chinese e-commerce company Alibaba. He’s very open about his initial failure and the importance of grit and resilience. I think his advice “before you turn 30 years old, follow somebody” is useful for millennials. I also admire social entrepreneurs like Muhammad Yunus who, in setting up micro-finance institution Grameen Bank, proved that business models at the base of the pyramid can be profitable while having systematic social impact. There are lots more – I enjoy reading books like Ben Horowitz’s ‘The Hard Thing About Hard Things’, Eric Ries’ ‘The Lean Start-Up’ and ‘The Challenger Sale’ by Matthew Dixon.

    The fine print

    • Key practices: Corporate & Commercial
    • Education and training: University of Cambridge (MA English Hons), BPP Law School
    • Legal roles: Hogan Lovells
    • Other interests: Social Enterprise and Charities; Education; Healthcare; and Anthropology
  • Helen Gill

    Counsel

    What gets me out of bed in the morning

    Firstly coffee! Then it is usually, in the winter, the call of the ski slopes or in summer, the sound of the local wildlife and the thought of going for a long run through the mountainous trails in Val d’Isere. Otherwise, it is the ability to be able to help a client find a solution to their problem and make their life easier.

    An entrepreneur I admire

    My parents started their business with one pharmacy which they bought when I was 4 years old. Through sheer hard work and determination, I saw their business grow and grow over the years to become a successful pharmacy group in North Yorkshire. This set the tone for the drive that I have to succeed in my career, whether that be as a lawyer (having worked at some of the most prestigious law firms across the globe) or whether that be starting my own business with my fiance and watching it develop into one of the most trusted companies in our area.

    The fine print

    • Key practices: Finance, Corporate & Commercial
    • Education and training: University of Nottingham (Law LLB) and Nottingham Law School, dual qualified English solicitor and New York attorney
    • Legal Roles: Freshfields Bruckhaus Deringer LLP, O’Melveny & Myers LLP, Linklaters LLP, Barclays Bank PLC and The Bank of Tokyo-Mitsubishi UFG, Ltd (12 years’ experience)
    • Client secondments: Goldman Sachs International, Alcentra Limited and Babson Capital
    • Other Interests: Founder and owner of SnowDrone Transfers - now one of the largest transfer companies in the Tarentaise area of the French Alps.
  • Sally Johnston

    Managing Associate

    What gets me out of bed in the morning

    Working with clients who are doing fascinating and often ground-breaking things that they are passionate about, alongside colleagues who want to enjoy themselves whilst they’re at work. The combination makes for a brilliantly collaborative and engaging environment.​

    An entrepreneur I admire

    Jo Malone. From humble beginnings she combined creativity and determination to achieve huge success, and reminds me of the bravery it takes to go it alone. Hopefully at Ignition we can help de-mystify some of the commercial and legal complexities that entrepreneurs in such a position might face.​

    The fine print

    • Key practices: Corporate & commercial
    • Education and training: University of Nottingham (BA Hons), Nottingham Law School, BPP
    • Legal roles: Herbert Smith Freehills (London, Moscow and Sydney)
    • Client secondments: Tabcorp (Sydney)
    • Other interests: Interested in corporate social responsibility, and a keen skier and cyclist
  • Andrea Ward

    Managing Counsel

    What gets me out of bed in the morning

    Having plans and the sense of achievement from getting things done. There are never enough hours in the day, but I enjoy the challenges of work and home life and do my best to keep all the plates spinning! An old school-teacher of mine once told me that if you don’t learn something new every day, it’s a day wasted and I live by that advice. Like my new clients and colleagues, I am always busy, but I love the opportunities at Ignition to get actively involved in new projects, use existing skills and develop new ones. I added data protection to my employment law skillset 10 years ago and became CIPP/E qualified, before it became fashionable. Now that GDPR is a reality, I am pleased to be able to help clients with the changes in the law.

    An entrepreneur I admire

    Anita Roddick, founder of The Body Shop. As a female entrepreneur, Anita was way ahead of the competition, had shops in almost every major town and city, and was a real role model for girls and young women, when I was growing up. No Saturday was complete without a trip to The Body Shop, for a new cherry lip-balm or Japanese Washing Grains, and business boomed accordingly. It was good to know that her products were ethically sourced and not tested on animals, but moreover that it was possible to build a hugely successful, international beauty business on such idealistic foundations. To be honest, I admire anyone who has the vision and strength of character to set up their own business and make a success of what they do.

    The fine print

    • Key practices: Employment and Data Protection/Privacy
    • Education and Training: The University of Manchester LLB (Hons) College of Law (Store Street, London) and CIPP/E (IAPP Europe data protection qualification).
    • Work: Kennedys, Hogan & Hartson, Hogan Lovells, McGuireWoods London LLP
    • Speaking Roles: GDPR Summit Series and IAPP
    • Memberships: Employment Lawyers Association (ELA), International Association of Privacy Professionals (IAPP)
    • Other interests: Running: I ran the Great North Run for the first time last year, in a decent time and have since joined my local running club, where I compete in cross country, 10k and half marathon events. I also really enjoy antiques hunting and finding a home for ‘new’ items of furniture.
  • Lisa Charles

    Compliance Adviser

    What gets me out of bed in the morning

    Ironically, its knowing that I can help others get a good nights’ sleep! I was a practicing solicitor for 10 years before moving on to compliance, so I know first-hand how hectic things can get and that compliance can be a constant worry. I’m a bit of a perfectionist at heart and I like helping others put in place good systems and policies whilst also simplifying the maze of compliance.

    An entrepreneur I admire

    I particularly admire people who have come from humble beginnings who have had the vision to run with a new idea or concept. Laura Ashley is one that stands out, and not because I am a particular fan of her signatory flowery fabric! I was bought up not far from Laura Ashley’s first factory in Carno and it always stood out in such a rural setting. The fact that she began printing fabric from her kitchen table and built a successfully business whilst also bringing up 4 young children is particularly inspiring.

    The fine print

    • Key practices: Compliance and Risk Management
    • Education and Training: University of Wales Aberystwyth (LLB), Cardiff Law School (LPC)
    • Other interests: Music, traveling and keeping fit (when I get a chance!)
  • Chris Parker

    Counsel

    What gets me out of bed in the morning

    Usually some kind of brutal fitness class to get the blood flowing, followed by a strong black coffee. Then it’s the thrill of supporting and protecting my clients, whether that’s getting a deal across the line, helping them to find a solution to a problem or making sure their rights are protected. With over a decade of hands on experience of working in the television and advertising industries, I love that I now get to work with clients from all creative sectors. There is never a dull day, meaning every day is different. I love that my role allows me to be flexible to my clients’ needs. Variety is the spice of life!

    An entrepreneur I admire

    An entrepreneur I admire is the late Richard Hopkins. Not your typical entrepreneur but a television executive who knew how to spot a good show and get a commissioner to make it. He taught me how tenacity is so important for business. If at first you fail, evaluate, adapt and try again (and again, and again). He applied this strategy when trying to get Strictly Come Dancing commissioned. He was rebuffed time and time again, until he changed tact in the commissioning room by taking two ballroom dancers in with him; who duly dragged the commissioner from her seat and whisked her off her feet. The show was then commissioned that same day. Richard believed in what he was selling and was not going to take no for an answer!

    The fine print

    • Key practices: Media & Entertainment, Commercial, Employment, Commercial Litigation
    • Education and Training: University of London (LLB Hons), BPP Law School (London)
    • Legal Roles: Clintons Solicitors, Film Finances Inc,
    • Other interests: Travelling, running, yoga.
  • Lauren O’Sullivan

    Counsel

    What gets me out of bed in the morning

    I work remotely and travel often. Wherever I am in the world, I love seeking out a co-working space to base myself for the day. There’s something about being surrounded by entrepreneurs and change makers which cultivates a nourishing working environment for me. I learn something new every day and it really ignites my productivity levels and creative spark. So far, Bali has my favourite co-working spaces; think green rice fields, bamboo and beanbags! Also, wherever I am, the smell of good coffee definitely does the trick!”

    An entrepreneur I admire

    Peta Kelly, for paving the way for the millennial generation in conscious leadership and for the success she has created aligned with her values. Peta’s new book “Earth is Hiring” is an awesome read (I couldn’t put it down) if you’re interested to know more.

    The fine print

    • Key practices: Property Dispute resolution, Commercial Dispute Resolution, Commercial Contracts
    • Education and Training: College of Law York (LPC), University of Leeds (Law LLB)
    • Legal Roles: Pinsent Masons LLP (Property Dispute Resolution Specialist), Bamford Legal Engineering Limited (Legal Engineer AKA coder)
    • Other interests: Conscious living and giving – I currently support a Balinese project teaching local children English and eco-matters. My business as a life and success coach – helping people do what they love, in a way they love. I’m a qualified yoga teacher and meditation advocate and, because life is about balance, I also love boot camp style workouts, running and surfing. I have a keen interest in techy developments in the legal world – excited to see where it’s going!
  • Elisabeth Davies

    Paralegal

    What gets me out of bed in the morning

    The variety and challenges of life – the fact that there is always something new to try, something new to learn. I love getting to know and understand our clients and hearing about how they are doing things differently. If there’s a fry up and some coffee on the go that usually helps too…

    An entrepreneur I admire

    I have huge admiration for anyone who takes a personal risk to build something that has a positive impact on others. Three friends of mine from University started their own charity in 2013 whilst still studying. This took incredible dedication, resilience and vision. The charity runs summer camps for high ability kids from underprivileged areas in Oxford and London. Due to the founders’ determination and ability to adapt, the camps have had a material and positive impact, and the charity has grown impressively to date. They took their idea about what would make a positive difference and they made it happen!

    The fine print

    • Education and Training: International Baccalaureate, Colchester Sixth Form College; Politics, Philosophy and Economics (Hons) at the University of York; Graduate Diploma in Law at City, University of London.
    • Voluntary Work: Legal Volunteer, Refugee Legal Centre, Chios, Greece; Volunteer Representative, School Exclusion Project, London; Manager, Camp Leader and Camp Mentor, Lauriston Lights, London.
    • Other interests: Classical ballet; commercial dance; skiing; fundraising; sporting challenges; events organisation.
  • We are running our own start-up business. Our clients appreciate our passion and our first-hand understanding of the journey they are taking.

    David Farquharson, founder and partner

  • We’re doing what we’re passionate about. That passion is relatively new in the legal industry.

    David Farquharson, founder and partner

  • We started Ignition to do something completely different and foster real relationships with our clients, being partners on their journey rather than mere service providers.

    David Farquharson, founder and partner

  • Ignition is empowering. We appreciate law is a traditional industry. We’re pushing tradition to be better.

    Alex McPherson, founder and partner