This website uses 'cookies' to enhance your experience and for basic functionality. Using this website means you're happy with this. To find out more about cookies on this website, see our privacy policy.

Partner Bill Cogan comments in Business Value Exchange

Bill Cogan

Business Experimentation the New Black for Corporates – Accelerators the Quickest Makeover

Bill Cogan, partner at Ignition Law, a practice that specialises in representing start-ups in corporate venturing, describes the emergence of innovation brokers and consultancies. “There’s a reason why a company [is] large and successful – it is basically doing the right things. But its networks typically mirror its demographic, and it needs introductions to the right kind of innovators to realise its value proposition and ambitions.”

The matchmaking process that Cogan describes is not unlike football scouting by Premier League clubs when it comes to the acquisition of talent and raw material. “Staff talent and recruitment is an issue [for large enterprises]. If you align yourself to innovative start-ups and market yourself as such, then you will attract the best new hires.”

He argues that due diligence at the contract stage has a big part to play in the eventual success – or not – of the accelerator. Defining upfront the relationship and what is expected in return for funds, IP and mentoring is crucial. If the start-up becomes too subservient to the sponsor’s wishes and direction, it may end up a one-trick pony with limited future appeal to a wider market. This, in turn, may limit the value for the corporate sponsor.

Read the full article in Business Value Exchange here.

You may also like...

Ignition Law featured in Flexible Working Report

Flexible and family friendly working: The competitive advantage for organisations in the legal sector - ​Ignition Law featured in Flexible Working Report by Hydrogen and My Family Care

READ MORE

Steph Ng asks how best to invest in female founders in Real Business, Growth Business & WeAreTheCity

Stephanie Ng's article examining the importance of investing in female founders published in Real Business, Growth Business, WeAreTheCity & Businesszone

READ MORE

Ignition Law win the ABS Innovation Award at the Legal Week Innovation Awards 2017

Ignition Law win the ABS Innovation Award at the Legal Week Innovation Awards 2017

READ MORE

Partner Bill Cogan comments in Business Value Exchange

Bill Cogan comments on corporate venturing in Business Value Exchange

READ MORE

Alex McPherson & David Farquharson discuss innovation in crowded markets in The Telegraph

Alex McPherson and David Farquharson argue that establishing a good work ethic is key to standing out as a small business in a crowded market

READ MORE

Alex McPherson speaks at the Thomson Reuters Entrepreneurial Law Firm Conference 2017

Alex McPherson presents on the future of law and what motivates millennials at the Thomson Reuters Entrepreneurial Law Firm Conference 2017

READ MORE

all posts