This website uses 'cookies' to enhance your experience and for basic functionality. Using this website means you're happy with this. To find out more about cookies on this website, see our privacy policy.

Partner Bill Cogan comments in Business Value Exchange

Bill Cogan

Business Experimentation the New Black for Corporates – Accelerators the Quickest Makeover

Bill Cogan, partner at Ignition Law, a practice that specialises in representing start-ups in corporate venturing, describes the emergence of innovation brokers and consultancies. “There’s a reason why a company [is] large and successful – it is basically doing the right things. But its networks typically mirror its demographic, and it needs introductions to the right kind of innovators to realise its value proposition and ambitions.”

The matchmaking process that Cogan describes is not unlike football scouting by Premier League clubs when it comes to the acquisition of talent and raw material. “Staff talent and recruitment is an issue [for large enterprises]. If you align yourself to innovative start-ups and market yourself as such, then you will attract the best new hires.”

He argues that due diligence at the contract stage has a big part to play in the eventual success – or not – of the accelerator. Defining upfront the relationship and what is expected in return for funds, IP and mentoring is crucial. If the start-up becomes too subservient to the sponsor’s wishes and direction, it may end up a one-trick pony with limited future appeal to a wider market. This, in turn, may limit the value for the corporate sponsor.

Read the full article in Business Value Exchange here.

You may also like...

Partner Bill Cogan comments in Business Value Exchange

Bill Cogan comments on corporate venturing in Business Value Exchange

READ MORE

Ignition Law website wins Bronze at iNOVA Awards

The Ignition Law website has won a Bronze Award in the Professional Services category at the iNOVA Awards 2016

READ MORE

Alex McPherson discusses diversity and agile working in the legal profession in The Times Law Brief

Alex McPherson published in The Times Law Brief discussing how to make a diverse legal profession

READ MORE

Ignition Law recognises growing client base of female founders and business women

Ignition Law hosts networking dinner to recognise and support the firm's growing client base of female founders and business women

READ MORE

David Farquharson and Stephanie Ng speak at Virgin StartUp Workshop

David Farquharson and Stephanie Ng advise entrepreneurs at Virgin StartUp 'Ready, Steady, Grow' workshop

READ MORE

Ignition Law announces partnership with leading equity crowdfunding platform Seedrs

Ignition Law is delighted to announce its partnership with leading equity crowdfunding platform Seedrs

READ MORE

all posts